A little bit about us

Freshly baked, soft and unbelievably delicious. These are some of the things that should spring to mind when you think about Auntie Anne’s pretzels.

When we say freshly baked – we mean it!

We are proud that every single pretzel is baked in front of customers right on the shop floor, hand-crafted only moments before by one of our skilled staff.

You can rest assured that every item you purchase from Auntie Anne’s will be fresh from the oven and we will guarantee it! We use only wholesome ingredients with no preservatives or chemicals – the recipes are just as they were 30 years ago.

Talking of recipes, you’ll be amazed at the range of products we can create and bake. From the classic sweet and savoury pretzel flavours right up to the modern-day offerings of pretzel pizzas, breakfast buns and limited-time products for a seasonal treat. Check out the menu page to have a look, now including our vegan offerings.

To get the most out of being an Auntie Anne’s customer, be sure to sign up to our Rewards Programme –  Pretzel Perks! We offer an incredible array of generous rewards to our loyal customers; it’s treat after treat!

Our Story

Auntie Anne’s come from very humble beginnings with the real life “Auntie” Anne baking her tasty pretzels at a farmers’ market in 1988 to raise money for a community centre.

Fast forward to today and the Auntie Anne’s brand is now a global success with more than 2000 stores and loved in over 30 countries. Wherever you go in the world, the recipe will be the same, as will the delicious smell of freshly baking pretzels, smiling staff and hand-crafted goodness.

You can check out our full story below.

1988

Auntie Anne’s is born! “Auntie” Anne Beiler buys a market stand in Downington, Pennsylvania, USA and starts selling the Original Pretzel and lemonade!

1991

Auntie Anne’s is growing fast!
4 million Pretzels sold from 90 different locations across 12 states!

1992

Auntie Anne’s opens it’s one-hundredth store!
A tasty century indeed!

1995

The Auntie Anne’s Pretzel begins its journey around the world as Auntie Anne’s opens their first International store in Indonesia

2003

Auntie Anne’s lands on the shores of Blighty as the doors of it’s Cheltenham store open.

2006

The billionth Auntie Anne’s Pretzel rolled! If the dough was laid end to end, this would stretch around the earth 25 times!

2008

Happy 20th Birthday Auntie Anne’s! Free pretzels for everybody on our anniversary!

2009

A “grand” opening as the 1000th Auntie Anne’s store is opened.

2010

Auntie Anne’s continues to grow with stores located in Japan, Poland & Egypt!

2011

Britain loves Pretzels! Auntie Anne’s open their 20th store in the UK with Pretzel fans far and wide.

2017

Opened our first UK Airport Location at London Luton Airport Departure Lounge

2018

Happy 30th Birthday Auntie Anne’s!

2018

The 1500th International Store opens in Liverpool

2019

Began offering delivery services with our partners – bringing pretzels to the people!

2020

Launched Pretzel Pizza Platform

2021

The brand new Auntie Anne’s UK Website is launched